Armenian Genocide Recognition

The Armenian Genocide was the Ottoman Empire of 1915’s attempt at a systematic extermination of the Armenian race. It took place as World War I was coming to a close, which is why these events were so overlooked at the time. The Ottoman Empire started their extermination by first killing all leaders and influential figures, all other men, and then lastly they killed the women and children. When all was said and done, 1.5 million Armenians were killed. Every year for the commemoration, thousands of Armenians meet in Times Square to hold a rally to remember all of their ancestors who were killed, and to keep fighting for the justice that they deserve. 

The Storify created has an assortment of tweets, pictures, videos and news stories that show both the history of the Armenian Genocide and the dedicated members of the Armenian communities that gathered in New York City for the 99th commemoration. The new young generations of Armenians also took recognition to an entirely new level this year. Rather just word of mouth, they took to all forms of social media to educate as many people as they could. As the centennial of these events is quickly approaching, Armenians are fighting harder and stronger than ever to gain recognition from the United States, one of the only countries in the world who has yet to call these events a genocide. 

https://storify.com/ElisaKupelian/armenians-stand-together-as-the-99th-anniversary-o

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Learning from the Professionals of Public Relations

I participated in a twitter chat with that used the  hashtag #prprochat. This being my first ever tweet chat, I found it very interesting. It was an awesome experience getting to talk to Public Relations professionals through twitter. The hour long chat reiterated a lot of the principles and rules that we learn in a classroom. For example a lot of professionals in the chat talked about sticking to objectives and how that is key, this is true and effective in so many ways. If your objectives aren’t measuring out, maybe its time to go back to the drawing board. Hearing different peoples voices give their opinions taught me some good lessons and insights when it comes to the professional field of Public Relations.

Besides tweets that I wrote myself, here are some of the ones that I learned from.

This was one of my favorites because it is so true. If you are not communicating almost every move that you make with your client, how can you expect them to be happy at the very least, or understand? Communication is key!

Another tweet that I liked was this one. It is so important in the public relations industry to think outside the box and always look for the newest tactics you, as  a professional, can use to help your client. Switch it up a little. If your campaign isnt doing exactly what you want it to, maybe its time for a change of pace.

Public Relations is Forever Changing

In the blog PR Daily, Jessica Turner talks about more ways to get your posts pinned by other people on Pinterest. The post, titled 7 Proven ways to create a Viral Pinterest Post is all about how to get the most out of every post that you put on Pinterest. These are ways that more people will see and enjoy your content, by repinning. The most important point I think that this article made was be timely. I believe that this is important in a post going viral becuase like Turner talked about in her article, if she posts things about Easter in February, no one is going to be looking for that sort of stuff. For example, if you post articles about making Christmas cookies in the middle of July, the chances of someone actually seeing the post and reppining it are slim to none; where as, if you made this post at some point in the month of December, half the word would find it and pin it.

I also agree with his stance on just listing things. These days no one wants to read a long news article at home. Making the posts short and more easily readable will engage people more and force them to read and gain more knowledge on a topic, or at least that is the hope of short blog post writers.

Here are a few of the ways that Turner says you can make your post go viral.

  • Write your post as a list
  • Write a post as timely
  • Push the post out via social media

http://creativecommons.org/licenses/by/2.0/

New Media Made Easy

There have been many changes over the past few years in regards to the worlds of PR and Marketing. The game change is a direct result of new media outlets such as Facebook and Twitter. While these outlets have helped create the new rules of public relations and marketing, it has also affected interpersonal communication in a huge way. The direct communication between people, or companies and there consumers have now been digitalized. The major question, however, is if we should be so accepting of all of these new changes so fast. In the long run will these changes help us, this is the question we should be asking ourselves.

Social media has changed the way in which society publishes and consumes the news. These days, with a click of a button, you can have the news of your choice readily accessible at the palm of your hand. While these new technologies help keep us updated in the fast paced lives that we live, it can also be something that misconstrues our judgments on issues. Social media isn’t always a reliable source of news because the legitimacy of the person who wrote a post that you are reading may not always be so clear. What’s to say that a man that doesn’t know much about an issue is sitting on his couch writing this post for the world that isn’t even accurate; sometimes there is no way of telling.

In the book, “The New Rules of Marketing & PR,” David Meerman Scott tells his readers about the most recent changes in PR and Marketing and discusses how much both of these fields have changed. He talks about how to integrate the new rules in with the old. He stresses that these changes are good, in moderation, and can really help the communication between consumers if used the right way. It helps many more people becomes publishers and gives journalists an opportunity to go looking for stories that they actually want to write about, rather than waiting for the right one to fall onto their plates. However, not everyone enjoys and embraces these changes as much as Scott.

Nicholas Krsitof takes a different approach  to this topic for an article he wrote for the New York Times. He isn’t as eager for these changes to take place as many others. His problem with the social media age taking over and in place of newspapers is the selectiveness that it creates in what news you read and what you gain from it. If you only search a certain type of news, that’s all you’re going to receive and read about. It becomes a never ending cycle. It doesn’t broaden peoples thoughts or help them form sound opinions.

My opinion on the wave of new media remains the same after reading all these different authors opinions on it. Although I do agree that this is a scary process and not everything is happening how some of us may have wanted, new media is exactly that, new. It is still growing and changing everyday. If we give it a chance and all learn and grow with it, it will even better benefit the PR and Marketing world in years to come.